Interesting Facts about the founder of Post, Texas, cereal magnate C. W. Post (1854 – 1914)
- Developed coffee substitute, Postum, in 1895. Grape Nuts was the first cereal Mr. Post developed.
- Lived in Battle Creek, Michigan where he built a hotel, an office building, a theater and housing developments in addition to his cereal business.
- Considered by many as the father of advertising, Post believed “advertising was the sunshine that makes business grow.”
- Invented and secured patents on such farm equipment as cultivators, a sulky plow, a harrow and a haystacker.
- Discovered area of Texas where the city of Post was developed while traveling to Ft. Worth. He saw the area as a “utopia” and began his colonizing venture.
- Conducted “rain battles” near Post (1912-1913) to induce rainfall during a season of drought.
- Founded Postex Cotton Mill in 1912 to provide an outlet for local cotton farmers.
- Net worth at the time of Mr. Post’s death in 1914 estimated to be $33 million. (Equals relative worth of $3.5 billion in 2015).